Context
A growing multi-unit operation connected to several legal and operational structures, including JV units, MM and JS, the company that supported the financial team responsible for recurring deliveries.
Projects
Proof of work, not just a list of places.
These projects show how I learned to turn operational complexity into clarity, rhythm and development. Each case carries a different layer of the same work: organizing information, creating management visibility and helping people move with more confidence inside the system they are part of.
Espacolaser
Operations, finance, administration, HR routines, reports and multi-unit management.
02La Vie
Reorganization, controls, indicators, internal training, partnerships and operational clarity.
03Cabeloz
Company creation, administrative structure, financial routines, documentation and multi-unit operation.
04Moa
Integrated professional space, financial model, shared structure and ecosystem concept.
Espacolaser was the place where my professional maturity accelerated. Between 2016 and 2021, I worked close to the operation, the financial team and company leadership, helping transform daily controls into a rhythm of visibility, accountability and decision-making.
Challenge
The challenge was not only to produce numbers. It was to keep a complex operation readable: bank movements, accounts payable, accounts receivable, cards, unit obligations, revenue, expenses, people routines and monthly closings needed to be organized in a way that leadership could actually use.
What I did
Supported the financial and administrative structure, coordinated recurring reporting routines, organized controls, followed the financial team's deliveries, connected unit-level information to management decisions and helped build a reporting rhythm that became clearer and more mature over time.
Tools and methods
Excel-based controls, Power BI dashboards developed according to business needs, management reports, routine mapping, stakeholder alignment, document organization, recurring follow-up and operational prioritization.
Evidence of complexity
- Monthly closing reports prepared for leadership, with both unit-level and consolidated readings.
- Unit-level financial and commercial packs used to connect local performance to management decisions.
- Consolidated panels covering revenue, dividends, expenses, balances, projected movements and management categories.
- Bank balance, accounts payable, accounts receivable, card, expense and payment views.
- Receivable anticipation, overdue billing, timekeeping, manuals and team guidance documents supporting the financial routine.
Financial control
Operational organization
HR routines
Reporting
Power BI
Stakeholder coordination
La Vie was complex because it was not a distant advisory project. From January 2025 to March 2026, I entered the daily operation, identified where the business was losing clarity and created tools that could support decisions while the company was still under financial pressure.
Context
A health and wellbeing business with operational, financial and organizational challenges. The company had activity, demand and purpose, but needed clearer routines, controls and internal coordination.
Challenge
The results should be measured only inside my operating window: January 2025 to March 2026. The internal model shows a strong reduction in the negative financial result, while revenue, attendance and service mix were monitored month by month.
What I did
Built and reorganized controls, pricing logic, reports, agenda visibility, financial planning, valuation scenarios, partnership materials, internal manuals, training paths and dashboard views.
Tools and methods
Excel workbooks, Power BI logic when needed, Looker Studio for online real-time support, PowerPoint institutional materials, Word manuals, mind maps, MeisterTask exports, scenario analysis, pricing parameters, internal communication and operational diagnosis.
Support materials
Control model covering services, availability, rooms, payments, companies, patients, sublease and scheduling routines.
Planning model connecting revenue needs, pricing, career plan, loans, service parameters and management decisions.
Pricing structures, service parameters and overhead logic used to support managerial decisions.
Dashboards and online views designed according to the company's need for live monitoring and decision support.
Materials for partnerships, institutional positioning, accreditation and psychosocial risk / NR-01 initiatives.
Internal materials, manuals and paths to clarify routines, expectations and team coordination.
Mind maps, MeisterTask exports and operational planning files used to structure work in motion.
Operational diagnosis
Financial planning
Pricing
Power BI
Looker Studio
Training design
Partnership materials
Internal communication
Cabeloz deserves to be one of the central projects because I was present from the beginning, when the company was being created. It shows the full arc of building administrative structure, documents, routines and operational support around a business that was still taking shape.
Context
A business in creation and expansion, with legal, administrative, financial, visual, operational and unit-level documentation being built over time.
Challenge
Transforming the early chaos of a new company into usable routines: documents, bank flows, unit folders, supplier records, team support, fiscal evidence and management visibility.
What I did
Supported the organization of company creation files, administrative documents, financial evidence, unit documentation, training materials and operational records.
Tools and methods
Folder architecture, document control, financial archive organization, PDF evidence, spreadsheets, Power BI, presentations, image archive, process support and training documentation.
Support materials
Creation documents, legal records, brand files and administrative structure.
Financial closing records, title controls, bank statements, card files and operational payment evidence.
Sao Paulo and Brasilia units with documentation organized by operation, dates, compliance and support needs.
Welcome, sales, secretary-flow and registration training materials used to support the administrative operation.
Power BI material connected to Cabeloz closing routines and title visibility, turning operational data into management reading.
Company setup
Administrative structure
Financial archive
Power BI
Unit organization
Training support
Document control
Moa was a proposal for an integrated professional space. The work connected physical use, financial modelling, positioning and the idea of transforming individual rooms into a shared professional ecosystem.
Context
A professional space with potential to serve independent professionals through shared structure, clearer positioning and better use of resources.
Challenge
Moving from a room-rental logic to an ecosystem logic, where financial sustainability, experience and collaboration could work together.
What I did
Structured the concept, prepared the proposal, organized the financial projection and explored scenarios for sublease and integrated use.
Tools and methods
Financial projection workbook, scenario modelling, concept presentation, positioning narrative, cost assumptions and comparative views.
Support materials
Conceptual proposal for a more integrated professional space.
Positioning and conceptual material for the ecosystem idea.
10 sheets with assumptions, scenarios, projections, comparison views, capacity logic and operating result readings.
Concept design
Scenario modelling
Financial projection
Positioning
Ecosystem thinking
If one of these projects connects with a challenge you are facing, we can use that as a starting point for a conversation.
Discuss a project